Naming, Branding, Visual Identity, Communication, Strategy, Website Design
Industry: Educational Institute
Curating Colorbook for the leading paint brand in the country
GoSchool is a radically refreshing alternative to a traditional school that combines high-quality teaching, personalised counselling, extracurricular activities, test preparation, counselling for university admissions along with cutting-edge skills to deliver a transformative high school experience.
The institute approached IndiDesign to create a fresh brand identity system by reinforcing brand positioning and graphic identity to build a consistent experience across all communications and a differentiated look that stands out from the competitive landscape.
The team analysed the findings and distilled insights to discover “GoSchool” as a unique HyFlex education delivery system and arrived at a clear positioning and messaging platform. Communications inspired by this platform has been designed to amplify awareness and understanding.