Branding, Positioning, Communication,
Website & Retail Design

Industry: Financial Services

DRU Gold is a unique new startup from Hyderabad, India. Its USP lies in helping customers unlock value from their old Gold Jewellery & Ornaments to cash in no time. This cash can be deployed for further growth and prosperity. Starting with one store during launch, DRU Gold has quickly expanded to 14 outlets in & around Hyderabad city today. The company is looking to expand their presence to pan India now.


Dru Gold teamed with IndiDesign to create and structure a brand identity system for their new brand.

IndiDesign designed the brand, created a new positioning and helped design the communication for the new brand to successfully launch in the market.


IndiDesign developed the brand identity and highlighted the value system which was the core of Dru Gold and reflected its vision.

IndiDesign drew inspiration from the brand’s core values that were disruptive, empowering and everlasting. Using it’s many values we designed a dynamic and vibrant logo. The geometric logo design is a pattern of repetitive floral silhouette encircling the edgy form reflects the robustness of the brand and how it caters and empowers its users. The colour palette intends to convey the vision of the brand, radiant and empowering!

IndiDesign also created a myriad of visuals out of the logo which could be flexibly used according to the brand’s requirements for business and promotions.