Industry: Educational Institute

IndiDesign developed a radical brand identity system for GoSchool and its parent company GoEducation, including Naming, Branding, Visual Identity, Communication, Strategy, and Website Design.

GoSchool is a new-age educational institute that provides a transformative high school experience through its HyFlex education system. Unlike traditional schools that design their curriculum around the general needs of the class, GoSchool offers a personalised curriculum that matches each student’s learning needs, career goals, and interests.

We distilled the school’s branding needs into a new visual identity system that captured its ethos and conveyed its new-age approach to schooling and education. The chosen brand colours, black and white, perfectly embody the school’s values – Simple, Solid, and Straightforward. The visual language, represented by two sets of intersecting concentric circles, portrays the interaction between teaching and learning environments.

The new brand identity system reinforces the school’s brand positioning with clean visuals. The website design, communication strategy, and visual identity work together seamlessly to create a distinctive and memorable brand experience that differentiates GoSchool from its competitors.