Rebranding, Strategy Design, Packaging Design, Communication Design
Industry: Food & Beverages
Bhikharam Chandmal is a household name wherever Bhujia and Namkeens are consumed. First inventor and now the pioneer, BC has achieved this position because of its quality, hard work, workmanship and a zeal to provide its customer the best of breed in the field of snack food.Continuously innovating, Bhikharam and Chandmal introduced nu-merous varieties of Namkeen. With time local population favoured Bhujia as their regular snack food, carrying it as a gift to their relatives and friends in distant places.
Collaboration with Bhikharam Chandmal
Indi design worked on rebranding of Bhikharam Chandmal that includes designing of logo, packaging, symbol etc. Apart from rebranding, Indi design was responsible to design strategies, packaging as well as communication. Indi design is right now engaged with a new brand strategy that would contemplate in their growth and support their mission and vision.