Curating Colorbook for the leading paint brand in the country
Asian Paints is a pioneer in the business of manufacturing, selling, and distributing paints. The company approached IndiDesign to research, develop & compile a book catering to Maharashtra.
We approached the project by understanding cultural nuances and curating colour and decor ideas to reflect people’s aesthetics. Various interviews, surveys, and group discussions with paint dealers, contractors, retailers, and consumers were aligned to study consumer preferences.
The Maharashtra book of colours has been designed to inspire and strengthen communities of Maharashtra to make better creative choices for their homes. It is an outcome of immersive research – from lifestyles to vernacular architecture and even the diverse heritage – to get qualitative insights that influence regional trends. These trends were compiled, precisely curating the colour palettes and looks in form of wide options to choose from.
During the entire process, we curated shades, textures, and finishes from the wide product range and designed stencils exclusively for Maharashtra. The book was also accompanied by a video that introduced the Book of colours: Maharashtra.