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ET-Zigwheels trophy was designed by INDI design in collaboration with Studio ABD.

Inspired by power & speed, the trophy captures the elegance of aerodynamic form & represents the motion of moving forward. The unique & iconic shape of trophy also creates the feel of insignia of luxury cars.

This trophy was conceptualized by the ZW Editorial team with Indi Design to highlight the very sector it serves & caters to. In essence apart from all the artistry & craftsmanship of the trophy, it is essentially a stylized representation of a gear shift lever in a modern day automobile.

The entire trophy is crafted from solid aluminum & painted in metallic grey color. The crystal on the top endorses the best of the best.



Bajaj Group wanted to create a mother brand for their financial business ensuring that the new brand would continue using the goodwill of the group but must also differentiate itself from its automotive business.

We decided to use the same typeface and colour that was used by Bajaj Auto as it is widely recognized in India. The distinct symbol is only used for Bajaj Finserv. The ‘F’ within the ‘B’ exists in seamless togetherness and represents the name with utter clarity.

We followed a monolithic brand architecture to keep the brand uncluttered and simple for the consumers. The nomenclature was simplified for understanding. The new branding has become very visible. Bajaj Finserv is counted amongst the biggest financial institutions in India.