It was nice working with Indi Design. Sudhir and Team were pro-active in sharing their ideas and helped us build the brand identity of our casual wear (ethnic) brand. They even ensured a quick turn around so that we could be on track (for the launch).Parvathy Raja
Brand Manager, craftsvilla.com
Branding & Communication
Industry: Retail - Apparels (Fashion)
Anuswara an in-house brand brought by Craftsvilla that drew inspiration from varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. The designs are stylish and unique. Perfect for women who want to stand out and create a fashion statement subtly. The daily apparel range for wom-en will be a part of four collections—Ikat, Kalamkari, Summer Hues, and Indigo Collection.
Collaboration with Anuswara
Every brand needs to communicate ‘who they actually are’ to their target audience and Craftsvilla put all their trust in Indi design to work on their branding and communication that includes designing of the logo, print advertisement and more. Indi design basically created an identity for them and placed it on vehicles as well.