INDI Research

INDI Research: Strategic Qualitative Research

www.indiresearch.in

Our design research practice collects data from the users and presents our clients an in-depth understanding through actionable insights.

SERVICES
Insights – We use ethnography as an approach and tool in our design process that is user centered. We engage with customers in their environments to understand their behavior, beliefs and expectations. We study experiences in ‘Daily Life’…

Trends – We identify key industry trends and map and analyse them to develop insights and opportunity areas for our clients. We track changes in global culture, understand people’s evolving behavior and how these will affect the products and services in the future. We narrate stories instead of listing facts, only…

Co-creation workshops/ Innovation Workshops – We conduct customized ideation sessions that enable our clients to draw connections with insights by means of both, convergent and divergent thinking. We make connections…

Market Analysis, Competitor Analysis, Benchmarking and Opportunity Mapping – We engage in understanding the market and the competition, which enables us to get an insight into the sector and provide our client with business opportunities. We make sense out of complex data…

Cultural Analysis – We aim at understanding cultures to get to the root of everyday things and to understand the WHY behind behaviors and actions. Our multi-disciplinary team with international exposure; acts as a foundation to draw parallels from different cultures, both the east and west to come to practical solutions. We understand people, culture and change….

User Experience – We conduct research studies to understand the relation between users, products and services through the eyes of the end user. We enhance experience…

Neha Thakurdesai, heads INDI Research, leading a team of designers who are passionate about ‘designing experiences’. INDI Research helps clients and colleagues think about the connections between people, brands, products and services.

With an enriching industry experience in research + strategy + design, Neha is keenly interested in asking ‘why?’ to the get to the root of everyday things, ‘contextually.’ She began to feel more passionately about user and consumer research after working for multi-national clientele like Unilever, Reckitt Benckiser, Pepsico and BBC. Through the eyes of an ethnographer, she looks at the world as a playground to understand how these distinct users from diverse backgrounds/ cultures/ beliefs co-exist.

Prior to INDI, Neha worked as a Design Researcher with BBC, PDD, Matt&John (London), Tata Elxsi (Bangalore).

Neha holds a masters degree in Design Ethnography from the University of Dundee, Scotland and a masters degree in Communication Management from the Pune University. Neha enjoys meeting people from different cultures and is an avid reader.

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